How to find an idea for business in a small town?

Do you think that everything has already been invented in a small town and that there are no prospects for a growing business here? But before you sail out into the wide waters and reach the capital, try to appreciate your immediate surroundings. It may turn out that a town of fewer than 20 thousand inhabitants offers quite comfortable conditions for running one’s own business. What to do to ensure that your business idea in a small town turns out and provides you with a decent income?

Why set up a company in a small town?

Do you think that a low population also means fewer customers and therefore less income? You are partly right. However, take into account that you have less competition in the town and you can count on lower costs of doing business. In addition, the smaller the city, the more likely it is to be that you will find yourself in a market niche. While grocery stores, hairdressers or fast-food outlets are all around, a crafts gallery, an XXL clothing store or an escape room may be the first and only one of its kind in your city. If you are creative, you can become a pioneer in the market, which will allow you to dictate prices and shape your offer according to your own “vision”.

What should be taken into account when implementing a business idea in a small town?

If your business in a small town is to be successful, you need to prepare a business plan based on the nature of the town and the needs of its inhabitants. If you live in a city that is attractive for tourists, known for its monuments or landscapes, maybe you should open a hostel, a souvenir shop or a sports equipment rental?

A good idea for a business in a small town can also be connected with transport – as we know, in towns public transport usually leaves a lot to be desired. Permanent residents and visitors will certainly be grateful to you if you set up a company providing transport services or renting bicycles or cars.

Do you have the impression that nothing is happening in your city and that young people are wandering around the streets aimlessly? Then think about your entertainment activities – you can set up a dance club, gym, game room, small sports center, bowling alley or escape room.

Can a business idea in a small town burn out if its inhabitants do not earn too much? In this situation, it is worth thinking about a company worthy of the residents’ money – contrary to appearances, shops such as “everything for 5 PLN” or “ciucholandas” generate considerable income, not only in poorer regions of Poland.

A great idea for a small town is a trade or mobile service. There are many possibilities – selling bread and doughnuts straight from the car, a food truck with burgers, cleaning carpets in the customer’s home, cutting dogs, cosmetic and hairdressing services.

Before choosing your business, check which services and products residents need the most and what they cannot get at home. It’s also worth tracking your competitors in the industry down – if they’re quickly “rolling up the business” and complaining about customers, you need to review your plans about your own business.


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